REWRITING THE RULES
RACHEL LIM
LOVE, BONITO
As one of the names on Forbes’ “30 under 30 Asia” list in 2016, Rachel Lim, founder of Love, Bonito, creates her own definition of success.
She and her friends, Viola and Velda Tan, launched a blogshop a decade ago when they were mere teenagers, to sell imported clothing at a time when e-commerce was still finding its legs in Singapore. Just four years later, they’d developed Love, Bonito into one of the most recognisable homegrown fashion labels. The
