Forbes Africa

Fahioning Business

Fashion and art are often synonymous.

Just ask Ghanaian fashion entrepreneur Alima Bello, who in 2014 launched a contemporary womenswear brand named Bello Edu.

“We describe the clothes we are making as canvases for women,” says Bello on her body of work.

And as with every canvas, this dream too started on a blank sheet of paper.

As creative director of the brand, humble beginnings preceded international acclaim, such as showcasing her work on prestigious platforms like the Portugal Fashion Week as well as being stocked in retail outlets across Africa.

The challenges included facing an industry that makes it

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