Tupperware once changed women's lives. Now it struggles to survive
The brand turned homemakers into saleswomen and became synonymous with kitchen storage. But it has relied on Tupperware parties for sales--and struggled to keep its business fresh. Is its fate sealed?
Stacey Sottung shows off a stack of colorful bowls in an Instagram video, filming for her followers a taste of the modern Tupperware party, which in addition to bowls and vintage tumblers, may include cake pans that go in the microwave, cold-brew carafes or vegetable choppers.
To this day, individual dealers like Sottung are how Tupperware makes most of its money. Many sell on Facebook or at virtual parties; Sottung has been trying out TikTok. But fundamentally, the brand's business harkens back to its 1940s roots: women selling to women, ideally in
