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“To mine a diamond is energy-intensive owing to its rarity.”

If sustainability is the name of the game, then Swiss luxury watchmaker Breitling already has an ace up its sleeve with Aurelia Figueroa, Breitling’s Global Head of Sustainability. From using artisanal gold and lab-grown diamonds for its gold and gem-set watches, Breitling is catering to its social responsibility like never before. After formalising its approach to sustainability in 2020 and getting Aurelia Figueroa on board, the ethos has found a renewed impetus while the elegance remains unchanged.

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