Climate change is real—and luxury lifestyles are contributing to it. Leading luxury conglomerates, though, are doing what they can to reduce their impact on the planet and follow sustainable practices. But are we, the fashionistas, watch geeks and jewellery connoisseurs, asking the right questions when it comes to sustainability in the industry?
In the watch world, Ulysse Nardin uses fishing nets in the production of one of its most sustainably produced watches, the Diver Norrøna Arctic Night (Ref 1183-170LE-2A-ARC-0A), and Rolex’s Perpetual Planet initiative is dedicated to solving environmental problems and preserving our natural resources for future generations. Luxury watch brands are also working to reduce carbon emissions; Richard Mille, for example, has made significant progress towards carbon neutrality, and in 2015 obtained ISO 14064 certification for the quantification and management of greenhouse gases emitted by its Swiss production sites by achieving net zero emissions.
Meanwhile, the Responsible Jewellery Council (RJC), which has more than 1,700 members in 71 countries, was founded to promote ethical, social and environmentally friendly practices across the jewellery supply chain. For instance, Chopard, a member of the RJC since 2010, has launched its sustainable luxury strategy, focusing on sourcing raw materials responsibly, investing in the welfare of the maison’s employees, and raising awareness about the environment’s needs.
Industry titans are making consistent efforts to protect the Earth, but what is the current situation? We spoke to climate action experts who helped us delve deeper; several of our sources are consultants who audit the environmental efforts of luxury companies. Two of them, however, spoke to us on condition of anonymity. While we solicited comments from various spokespeople representing
