WHILE I WAS attending a course at work about data science, the phrase “data is the new oil” was projected onto the screen. The tutor opened the session by describing how everything we do online is captured somewhere, accumulating individual data to build datasets that are analysed and reanalysed with different approaches, The outcomes of which are then reported or used to make decisions that affect our lives almost completely without our knowing.
An example wasbased on previous online searches or even possibly what you have been discussing in the vicinity of appliances, such as mobile phones or tablets, that pick up this information.