Geoff Wilson has started 14 companies during his successful entrepreneurial career.
His most recent is his most successful, and it’s certainly the most fun venture for Wilson. In summer 2019, Wilson created a YouTube show called Sports Card Investor (SCI) revolving around the exploding trading card market.
“It was literally me with an iPad and a couple lights I bought off Amazon for $100,” Wilson said at his company’s booth at the 2022 National Sports Collectors Convention in Atlantic City. “I was doing my own editing. It was super low budget. And the shows, if you go back and watch them, they were boring. They weren’t great, but it was a start.
“And at that time, because there was so little content out there, it got popular really fast. So that to me proved that this is a thing. That to me, I was like, OK, this shows people have a thirst for this. This validates my thesis that this is a big industry and if business people supply great content and great technology, people are going to embrace it, the hobby will embrace it.”
In just a few short years, Wilson has transformed his small startup into a giant in the industry.
By August 2022, the SCI website was collecting more than one million page views per month. SCI’s YouTube channel had 246,000 subscribers (as of May 1), Instagram had 113,000 subscribers and its TikTok page is growing quickly. Wilson said there are
