Auto Express Magazine

WE VISIT MG IN THE UK

Matt_Robinson@autovia.co.uk

@Matt_201

“We get involved very early in feeding back, well before product actually comes on stream”
David Allison
MG Motor UK’s head of product and planning systems

THE MG that exists today is not quite the same thing as the company that Cecil Kimber founded in the twenties. Following the demise of its final incarnation as MG Rover in 2005, the marque in effect started afresh when the Nanjing Automobile Group – which later merged with the massive SAIC Motor (then called the Shanghai Automotive Industry Corporation) – bought the manufacturer in 2006.

Although some limited final assembly of MG Motor products took place at Longbridge in the West Midlands for a time, the cars are now exclusively made in China and largely engineered there, too. But what sets MG apart from a growing number of Chinese car companies vying for the attention of UK car buyers – including BYD and Ora, and soon to be joined by the likes of Nio, Zeekr and XPeng –

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