Back when Fellow Traveller was still known as Surprise Attack, the Australian publisher exhibited at a lot of game shows, from PAX East to Gamescom. “We were out at these events three or four times a year, as well as doing stuff here in Australia,” says founder Chris Wright. “So a large part of our marketing spend was doing these events.” Each trip, Wright says, would cost around $20,000, including travel and hiring a booth. “Increasingly, we were just saying: ‘Is this really where we should be spending our money?’”
It’s a question that is
