Taco John's trademarked 'Taco Tuesday' in 1989. Now Taco Bell is fighting it
Taco John's has held the trademark for the phrase for over 30 years. But Taco Bell argues to the U.S. Patent and Trademark Office that it has become too common a phrase to belong to a single entity.
by Ayana Archie
May 17, 2023
1 minute
It's a battle between taco chain restaurants.
Taco John's, which has about 400 locations in 23 states, trademarked "Taco Tuesday" back in 1989.
Now, Taco Bell argues it should be able to getwith the U.S. Patent and Trademark Office on Tuesday asking for the trademark to be reversed.
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