EVERYWHERE YOU LOOK, it’s there. Hanging from shopfronts, littering the sidewalks, strategically hidden around our houses, filling our dump yards, etc. Plastics have permeated our lives like hardly anything else in modern society.
While plastics are used by all of us, most do not understand how seriously the material disrupts our fragile environment. And while awareness has definitely increased over the years, very little has been achieved in terms of eliminating or reducing its usage. Further, looking at how extensively plastics are used, a solution to the problems of overuse, disposal and recycling has largely eluded us.
It is in search of answers to these questions like these that Harsh Mariwala, Chairman of fast-moving consumer goods company Marico, established a not-for-profit entity called Marico Innovation Foundation (MIF) in 2003 to explore the avenues where the group could support viable solutions.
