The 'sort of dirty,' semi-'cynical' story behind Hollywood's hottest new trend
Think of the things that make up your life. The stuff. And the deeply emotional attachments we often make to it.
The unexpected intimacies we forge with consumer products are the subtext of a recent spate of corporate origin stories, embracing Tetris, Air Jordans, Blackberries and Flamin' Hot Cheetos. But Hollywood's interest in movies about blockbuster business ventures is also, well, potentially good business.
"The cynical answer is that the [intellectual property] chain of title on all these products is a lot easier to pitch to money people, and because everything is about IP — you're either basing a movie on an article or a book or something — of course the people at CAA and William Morris, etc., were like, 'Well, wait a minute, what about products?'" said Matt Johnson, director and co-writer of "BlackBerry," asked to explain the trend's emergence. "And so I think this is just the beginning of what is probably going to be a flood, provided there's a
