More data? Aren’t we already drowning in the stuff?
We are, but that doesn’t necessarily mean that the information we have is useful. Indeed, the stuff that stacks up uncontrollably is almost by definition of low value: something rare is far more likely to be monetisable than something commonplace. The term “datafication”, coined in 2013 by Kenneth Cukier and Viktor Mayer-Schönberger, is about capturing data in a deliberate, directed way.
Capturing data? You mean