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  • Marketing

    Way Out

    May 15, 2019 2 minutes

    Marketing once had a simple premise. Satisfy the customer and the resulting loyalty became a bankable commodity. Consumers are now fleeting with their affinities. As ‘brand epicureans’, they define value in their own temporary terms and seek experiences, not transactions. As Aaron Smith, Kate Westberg and I explained in our 2017 book there are a number of tech

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