The unstoppable appeal of Peso Pluma and the Regional Mexican music scene

Peso Pluma has entered his own era.

He is the future that Regional Mexican music labels have been dreaming about for the past four or five years. As other artists in the genre have teetered on the edge of a breakthrough, he is the first of the would-be superstars that labels have been steadily banking on to thrust corridos tumbados, corrido trap and sierreños – modernized takes on historically marginalized genres of guitar and horn-driven music – into the mainstream.

Over the last couple of months, the 23-year-old singer from Jalisco, Mexico, whose raspy voice makes him sound more like a Boomer than a Zoomer with an Edgar mullet, has racked up music history milestone after milestone. And if he isn't on your radar yet, it's probably just a matter of time.

His duet with the group Eslabon Armado, , became the first Mexican music song ever to enter the top five on