WHEN OUT NASCAR driver Zach Herrin recently returned to the track after a 10-year absence, corporations weren’t exactly knocking down his door to slap their logos on his racing suit. Even though his team has conversations “all day, all week, every month, all throughout the year” with various brands, they were constantly told Herrin doesn’t “fit” within the multimillion dollar marketing budgets of the companies.
This challenge wasn’t new for Herrin — auto racing isn’t known as the most inclusive of sports. Still, Herrin loves racing after being “practically raised on the
