NZBusiness+Management

THE ROLE OF TALENT ENGAGEMENT IN CHINA EXPORT SUCCESS

New Zealand and China retain a strong trade relationship built on mutual respect. In December 2022 political and business leaders from both nations marked 50 years of diplomatic relations. The relationship is complex spanning political, economic, cultural, and security dimensions.

However, the two countries have developed a robust bilateral relationship over the years.

The April 2022 upgrade of the original 2008 bilateral Free Trade Agreement underscored the commitment of both parties. Whilst there have been some tensions and challenges, the two countries will hopefully continue to navigate the relationship in a way that advances their respective interests.

At an enterprise level, there are approximately 300 New

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