At one time, owning and running a photo studio was the ultimate goal for many professional photographers. Before the era of remote working and easy file sharing, having a fixed studio location on the High Street was essentially the only way of maintaining a sense of brand and of showing potential customers that your services were available for hire. Since technology has helped many photographers run their businesses on a mobile basis or even from an office at home, many professionals have chosen not to invest in their own studio space. Even so, at the high end of the commercial photography market, a hired studio is still considered a critical asset.
Today, I’m paying a visit to Sugar Studios in London. Located in the imposing building of