In the competitive world of automotive photography, innovation is key. But you never want your camera to get in the way of creativity, as professional photographer (and also musician, record producer, mix engineer... the list goes on) Rupert Cobb knows all too well. He often shoots from the sidelines of world-famous motor racing events, yet he captures his most unique and detailed car images at his drive-in infinity cove at Gun Hill Studios, near Lewes, UK. Rupert’s genius lies in blending inspiration with cutting-edge camera technology. Here, we’ll explore how he’s used the ground-breaking Fujifilm GFX100 II to redefine his workflow and image quality.
Traditional medium-format cameras are slow and bulky, but the Fujifilm GFX100 II is fast and agile. Where medium format was once resigned
