Irreverent Dutch design collective Droog held its first Milan presentation in 1993. Thirty years later, Milan’s Triennale andimpact. ‘A group of young Dutch designers, who created their own projects in a relatively isolated context, came to exhibit in Milan with great success,’ says Hutten. ‘Probably today, with social media platforms, it would be unlikely that such an episode would repeat itself, which is why we used the internet to collect opinions. Ultimately, though, this exhibition is a celebration of Droog’s creativity.’
