The new Genesis X Gran Berlinetta VGT is a pixel-only project aimed at series. Given the open-ended design brief, lack of regulations, real world physics and so on, it’s no surprise that Vision Gran Turismo (VGT) cars are a radical way to explore a brand’s design approach. The X Gran Berlinetta (which will feature in from January) is no different, lowered, stretched and smoothed out in an extreme expression of the company’s ‘athletic elegance’ design philosophy, with a pared back, race car-inspired interior. The familiar grille and parallel light blades are all present and correct, as are the bold curves, highlighted by the Magma orange finish. It’s a good look for the future. *
