In Birmingham, Alabama, home to the parent company of Bake from Scratch, Hoffman Media, and founder Phyllis Hoffman DePiano, the Pizitz family’s retail legacy dates back to 1899 when Louis Pizitz opened a small store that ultimately became the family’s namesake department store. But past the elaborate window displays, shimmering chandeliers, and towering escalators was where the true magic resided. Tucked away in the store’s gleaming bakery case were rows and rows of perfectly decorated cakes, but the crown jewel was the Cherry-Pecan Cake.
