once contended that “size matters not.” Obviously, he never had to contend with navigating Apple’s product lineups. Recent reports suggest that the Cupertino, Calif.–based company might soon be releasing a MacBook Air with a larger . Strategically, that makes a lot of sense: The MacBook Air is Apple’s best-selling Mac, and for it to only be available in a single size is a missed opportunity. Yes, there are upsell opportunities for those who want a larger display above all else, but given that it currently entails a jump all the way from
If Apple is making a bigger MacBook Air, why not a smaller one too?
Mar 21, 2023
3 minutes
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