The Artist Magazine

CASE STUDY: ANGIE SPENCER

Q: As a professional working artist, are you confident about what your skills are worth?

A: Quite honestly, not always. I have a pricing structure for my work and I sell my paintings but I have usually been surprised when professional galleries have sold them for a higher price than I would have put them on the market for.

Q: How do you go about pricing your artwork?

I have a pricing structure based on the size of the painting, how good I think it is, and what I know similar work has sold for previously. I don't use any formula involving

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