The Oscar for 'Naatu Naatu' fans the impossible dreams of India's musicians
A song from the blockbuster Indian film RRR won the Oscar for best song and is now the talk of India's music biz. But will it lift other musicians to — well, not fame but at least financial security?
by Kamala Thiagarajan
Mar 13, 2023
4 minutes
"Do you know naatu? If you don't, you're about to!"
That's how Bollywood star Deepika Padukone introduced the energetic live performance of the foot-tapping Oscar-nominated song "Naatu Naatu" from the global blockbuster movie RRR at the live ceremony on Sunday night.
"Naatu Naatu" means "raw" or "rustic" in the local language of Telugu, spoken by some 81 million in southeastern India. The song shot to viral global fame on TikTok and Instagram. And last night, it won the Oscar.
They're cheering the victory in India.
For Sameul Kadhiravel, a 30-year-old rapper in Chennai, India, known by his stage name Mc Valluvar, that
You’re reading a preview, subscribe to read more.
Start your free 30 days