AZURE

WE NEED TO CHANGE HOW WE PERCEIVE VALUE

well before she would bring the Fogo Island Inn to her hometown in Newfoundland, Zita Cobb was staying in nearby Sag Harbor. There was no Internet, but her subscription went a long way, as it was passed along to neighbour after neighbour. Soon, the Sunday edition reached Amos, who was captivated by the inside front page advertisement for designer purses. “Can you explain to me why I can’t get 49 cents for a pound of wild codfish and people are paying $5,000 for a handbag? Do we have to turn fish into a positional good?” Cobb recalls Amos asking. “That’s

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