You would think that a social media platform made for consuming seconds-long videos one after the other wouldn’t appeal to a bookish crowd. But with the rise of #BookTok – a hashtag on the social media platform TikTok devoted to all things literature – readers are just as likely to be thumbing through these short video clips as they are to be thumbing through a paperback. The influence of #BookTok goes far beyond the screen of a smartphone, though, proving a true force in the publishing industry. According to eBook and audiobook service Scribd, books showcased on BookTok have risen an average of 75% in popularity. And Barnes & Noble has an entire website section (and a table in some brick-and-mortar stores) devoted to titles trending on the platform. Whether you’re coming to BookTok as an author looking to gain traction for an upcoming title or simply as a spectating bibliophile, we’ve got
