The Literary Dimensions of TikTok
Filgate discovered that an essay anthology she edited, , was trending on Amazon—a surprise given that three years had passed since the book’s release by Simon & Schuster. But Filgate would soon learn what prompted fresh interest in the volume: a one-minute TikTok video in which a user named @ceciliabereading, also known as Cecilia Beard, professed her love for the book. The clip had been viewed more than a million times when Filgate saw it. Within days the book sold out and went
