Water and ice may be as old as time and freely accessible, but never doubt that they’ve been ingeniously monetised through the growing enthusiasm for cold-water swimming.
There are specially designed garments for the pre-and-aprèsswim, including for dogs, and ranges of accessories. Some, notably the Dry Robe range of coats and bags and the Wylding boiler suit, have also evolved to become fashion items overseas – partly because they’re warm and wick away chilling water, but also possibly because they advertise one’s hardcore