KNOWLEDGE Riding ◆ Buying ◆ Rating
The man with overall responsibility for creating Royal Enfield’s first twin-cylinder modern-era cruiser is New Jersey native Adrian Sellers, 42, who after a four-year stint with Honda R&D in Italy and, before that, nine years at Yamaha’s Design Laboratory in Los Angeles, was appointed the Indian company’s Head of Custom and Motorsport in 2016, based at its UK Technology Centre at Bruntingthorpe. Here he tells us how the groundbreaking new model for Royal Enfield came about.
“In my previous roles I ended up doing a lot of research into the custom scene, as part of keeping abreast of styling trends and so on. Custom has always been a very forward-thinking arena for motorcycles – such bikes are pieces of artwork that you can do one-off crazy stuff with that wasn’t done before, which can then be brought into the mainstream. I became very interested in it as a function of research, and when I came to Royal Enfield, there was an opportunity to have a more direct participation in the segment. We began working
