The man with overall responsibility for creating Royal Enfield’s first twin-cylinder modern-era cruiser is New Jersey native Adrian Sellers. After a four-year stint with Honda R&D in Italy, and before that nine years at Yamaha’s Design Laboratory in Los Angeles, the 42-year-old was appointed the Indian company’s Head of Custom and Motorsport in 2016, based at its UK Technology Centre at Bruntingthorpe.
“In my previous roles I ended up doing a lot of research into the custom scene as part of keeping abreast of styling trends and so on. Custom has always been a very forward-thinking arena for motorcycles – such bikes are pieces of artwork that you can do one-off crazy stuff with that wasn’t done before, which can then be brought into the mainstream. I became very interested in it as a function of research and, when I came to Royal Enfield, there was an opportunity to have a more direct participation in the segment. We began working on the Super Meteor pretty much as soon as I joined – it’s an all-new platform for us, so yes, I guess you could say it’s the bike
