The world of Beauty Tok is vast. Beyond a world. A galaxy. There’s makeup, there’s skin and nails, there’s tattoos and body jewels and teeth whitening. And don’t get me started on all the ways you can curl your hair with anything but a curling iron. It’s a wild internet animal, unconstrained by house rules, bureaucracy or social barriers.
That’s part of why TikTok is great. As far as social-media platforms go, TikTok is democratic. You don’t have to be someone to become someone. There’s an infinite amount of niche communities – #makeupanalysis, #brows, #hairhacks – and because of this hyper-specificity, you don’t
