How the politics of race will play a key role in Nikki Haley's 2024 campaign
Haley is a woman of color who led South Carolina in taking down the Confederate flag from its state capitol. That makes campaigning complex in the party of Trump.
by Danielle Kurtzleben
Feb 15, 2023
4 minutes
One clear theme of Nikki Haley's presidential announcement is unity. Over and over, her Tuesday announcement video references bringing people together.
One example she uses to emphasize that is her state's response to hate.
In 2015, a white supremacist killed nine Black parishioners at Mother Emmanuel AME Church in Charleston, S.C. Haley, who was governor at the time, led the state through the tragedy.
"We turned away from fear toward God and the values that still make our country the freest and greatest in the world," she said, over video of herself and fellow leaders joining hands in the wake of that crime.
Haley is the first candidate to challenge former President Donald Trump for
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