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    Disney's Bob Iger says ESPN is not for sale. Now the pressure is on

    by Stephen Battaglio, Los Angeles Times Feb 10, 2023 4 minutes
    The pressure is on at ESPN now that Disney bosses say the sports media giant is not on the market.

    Walt Disney Co. Chief Executive Bob Iger this week announced a "major transformation" for the entertainment media giant, raising a familiar question from Wall Street: What will happen to ESPN?

    Iger was clear that, despite clamoring from some investors, he has no plans to get rid of ESPN, the best-known sports media brand in the business, either by selling it or through a spinoff.

    But leading ESPN into the future won't be easy, as the company still must navigate the pressures of continued cord-cutting and escalating fees for the rights to air live sports.

    It also will face greater accountability. For the first time, it will start reporting ESPN's results have previously been disclosed as part of Disney's larger television networks segment, eluding deep, detailed scrutiny.

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