Running a small business isn’t easy – I know, I have two of them. The testing lab is fortunate in having a close set of clients of many years, so advertising isn’t something we need to do. It’s all word of mouth and recommendations. The food company that I run with my husband Andre is different. This is public-facing, and it’s a lot of work to do marketing, trade and public shows, and operate an e-shop for direct sales to customers.
This latter part has been a and Janda at . We set up Janda to be a vegan-focused product range, with the name Janda stemming from “Jon And Andre”. But the initial branding was some years ago. It was time to refresh the Janda look, labels and boxes, and hence also its e-shop.
