Sustainability is the buzzword of the age, with an increasing number of consumers considering the impact that their individual consumption has on the world, the waste this creates, and what happens to products once they reach the end of life.
Helen Lofts, founder of Devon-based waterwear brand Davy J, says she had these same concerns long before other brands were opening their eyes to the gravity of the issues surrounding the fashion industry’s designs and supply chains. A circular economy advocate, economist, and wild swimming enthusiast, Helen is passionate about creating a less wasteful, more sustainable
