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  • Fashion Quarterly

    NOW AND THEN: THE CHANGING FACE OF CONSUMPTION

    Aug 19, 2021 2 minutes

    hen you put on your favourite pair of blue jeans, what stories do they tell? How many lives have they lived, or even better, yet to live? There’s not a fabric that’s as deep-rooted in history and nostalgia as the utilitarian age-old textile—denim. This year Levi’s celebrated the 148th birthday of its iconic 501 cut by launching its first action-led campaign: a call to

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