ecentraland’s first Metaverse Fashion Week in March set the Internet alight as Tommy Hilfiger, Dolce&Gabbana and Etro sent their digital designs down the virtual runway. Interestingly, even beauty brand Estée Lauder participated in this project. Taking an artistic approach over a sensorial one, the event’s exclusive beauty partner collaborated with Alex Box. The prominent artist in the metaverse space created an NFT wearable inspired by the brand’s iconic Advanced Night Repair serum. Ten thousand of these were made available for the Metaverse Fashion Week’s attendees for free and the avatars that claimed it were recognised
