Los Angeles Times

Have celebs learned their lesson from the FTX debacle?

Strolling out of a football stadium, Tom Brady makes his pitch for the crypto trading platform FTX. "It's better," the revered quarterback says as he reviews a skyward-bound investment portfolio on his phone. "And I like better." The advertisement, posted to FTX's Instagram account in September, wasn't the first time Brady had thrown his formidable weight behind the tech company — but it was ...
Tampa Bay Buccaneers quarterback Tom Brady raises his cap and jogs towards the locker room, after his team is defeated by the Dallas Cowboys at Raymond James Stadium in Tampa on Monday, Jan. 16, 2023.

Strolling out of a football stadium, Tom Brady makes his pitch for the crypto trading platform FTX.

"It's better," the revered quarterback says as he reviews a skyward-bound investment portfolio on his phone. "And I like better."

The advertisement, posted to FTX's Instagram account in September, wasn't the first time Brady had thrown his formidable weight behind the tech company — but it was likely the last.

A month and a half later, a balance sheet leaked from Alameda Research, a trading firm that FTX's former chief executive Sam Bankman-Fried co-founded, triggering a meltdown of epic proportions.

The Bahamas-based FTX is now bankrupt, and Bankman-Fried sits in Palo Alto, California, under house arrest as he faces charges of fraud. Some of the wunderkind's closest confidants have flipped on him; he's pleaded not guilty.

If the collapse has not totally subsumed Brady, he hasn't gotten out fully

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