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    On NBC's 'Today,' Jenna Bush Hager is becoming book publishing's best friend

    Ever since the death of former First Lady Barbara Bush, her granddaughter Jenna Bush Hager has been desperate to find an unlikely family heirloom. "She had a needlepoint pillow that said, 'Reading is sexy,'" the "Today with Hoda & Jenna" co-host recalled in a recent conversation at NBC's studios in New York's Rockefeller Center, where she does her daily program with Hoda Kotb. "I'm like, ...
    by Stephen Battaglio, Los Angeles Times Jan 18, 2023 5 minutes
    Jenna Bush Hager attends the 70th anniversary celebration of NBC's "Today" at The Paley Center for Media on May 11, 2022, in New York City.

    Ever since the death of former First Lady Barbara Bush, her granddaughter Jenna Bush Hager has been desperate to find an unlikely family heirloom.

    "She had a needlepoint pillow that said, 'Reading is sexy,'" the "Today with Hoda & Jenna" co-host recalled in a recent conversation at NBC's studios in New York's Rockefeller Center, where she does her daily program with Hoda Kotb.

    "I'm like, 'Where is that pillow? Why didn't I get that?' I feel that way."

    The embroidered item represents a generational habit for Hager. Her mother, former First Lady Laura Bush, was a librarian and, like Barbara Bush, an advocate for literacy.

    Hager, 41, has lived in households, including her own with and three young children, where a book ladder that slides along library shelves is

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