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Expectations Looking ahead: Apple’s plans for 2023

2022 was a big year for Apple, with the Cupertino company unveiling new industry-leading technologies like the Apple Watch Ultra, Mac Studio, and iPhone 14 Pro Max. The stakes look set to be higher in 2023, with several rumored new products entering the sphere.

AN APPLE HEADSET IS COMING

In perhaps one of the worst-kept-secrets since the Apple Car; 2023 looks set to be the year that Apple unveils its long-awaited AR/VR headset. Although some previous reports had the company down to launch the product as soon as January, recent developments mean that the headset is now more likely for a WWDC 2023 release. Many expect Apple’s 2023 to be defined by the new headset, marking the start of a new journey

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