Cyclist Magazine

Engine shroom

o us it looks like a mushroom, but the story of the Portobello shines a light on the very nature of humanity itself. Once upon a time the common mushroom, , was eaten in all its forms, but when a perfectly white variant was commercialised in the were spurned – often just thrown away. How fickle we are, a point proven again some 60 years later when the exiled big, brown version was rebranded as the mushroom. How quickly people would return. All it needed was a fancy-pants name.

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