Why Hot Wheels are one of the most inflation-proof toys in American history
by Fernando Alfonso III
Dec 16, 2022
4 minutes
Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years.
Hot Wheels are a retail oddity. They remain one of the most affordable toys in the country at a time when inflation is chipping away at savings accounts and compounding credit card debt for many Americans, experts like James Zahn told NPR.
Zahn is the editor-in-chief of , a trade publication that has covered the toy industry in North America since 1984. Inflation and other supply
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