With streaming services pulling viewers away from terrestrial broadcast TV, advertisers, marketers, and their media agencies are struggling to reach the consumers they have previously found easy to influence. The shifting of eyeballs across digital platforms has made it increasingly difficult for advertisers to reach. Subscription-based streamers have until now removed the advertising option for marketers. Many New Zealand viewers who would previously have been watching content on TV 1, 2, Three or Sky have turned to subscription services like Netflix, Neon, Disney+, Apple TV+, Amazon Prime, or Spark Sport. Even YouTube, which has a solid advertising cohort of customers has increasingly attracted subscribers who wish to avoid the irritating interruptions of advertising.
Content has always been king, and with local TV channels not having the budgets afforded the American streamers, they are increasingly turning to reality TV and cheaper content options.
With the impending merger of TVNZ and RNZ, and Broadcasting Minister, Willie Jackson, stating:
