While in the midst of the Covid-19 pandemic, a team from Lotto NZ and DDB Group Aotearoa traipsed down to Wanaka in search of some snow to shoot the latest iteration of the brand’s platform ‘Imagine’ which is set in Antarctica. Upon arrival they discovered there was one slight problem. There was no snow.
Not to be disheartened, they found a snow park that would become their set and, working together as one isolated ‘bubble’, they began to shoot
