NZ Marketing

Tiger and Drax Project partnership uncovers local music talent

If there’s one thing that Tiger and DB Breweries know for certain, it’s that Tiger Beer drinkers love to enjoy their beer with a tune or two. That’s why this year the company has collaborated with one of New Zealand’s most popular bands, Drax Project, to mentor up-and-coming Auckland-based synth-pop duo imugi 이무기 (named after a mythical Korean dragon) as part of the Tiger Uncover campaign.

As a key brand for DB Breweries, Tiger has

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