If there’s one thing that Tiger and DB Breweries know for certain, it’s that Tiger Beer drinkers love to enjoy their beer with a tune or two. That’s why this year the company has collaborated with one of New Zealand’s most popular bands, Drax Project, to mentor up-and-coming Auckland-based synth-pop duo imugi 이무기 (named after a mythical Korean dragon) as part of the Tiger Uncover campaign.
As a key brand for DB Breweries, Tiger has