On the fashion frontier, collaboration is king right now — or, in this case, queen. While you’ll see a lot of the industry’s major players teaming up with already well-known names, country couture powerhouse Double D Ranch is providing a platform for a fresher face.
“To us, talent is talent, and if yours aligns with our aesthetic, then we’re interested in having a conversation about collaborating,” says Double D Ranch creative director Cheryl McMullen. “We do work with some big names who already have a reputation and a repertoire — I mean Oscar Betz is a lapidary legend — but Penelope Joe has that heart and hunger that you only
