DAVE FINOCCHIO, the cofounder of sports website Bleacher Report, describes himself as fairly moderate politically and says he assumed climate change was something he wouldn't have to deal with in his lifetime. Finocchio, 39, lived in San Francisco when he sold Bleacher Report for $214 million in 2012, and soon afterwards his attitude towards climate started to shift, as California wildfires caused an extended smoke season in the Bay Area.
It happened again in 2016 and in 2018, when Finocchio and his wife welcomed ” He expected it to be a chore but found the innovation and science around climate change fascinating. “There were all these interesting technologies that can transform our lives, but 95 per cent of the climate content out there was aimed at an intellectual audience or was very doom-and-gloom, end-of-the-worldtype stuff.”
