PEOPLE DO NOT buy enormous luxobarges to engage with the world. The point of an executive saloon is to kind of ease you through space as if in a leather-lined submarine. Serene and unaffected.
The G90 performs this role almost to perfection.
It is not without rivals in the German axis of opulence, or among the Japanese, or even from the much-diminished Americans. But Genesis, which has sold 700,000 cars since emerging as Hyundai's prestige offshoot in 2015, is ebullient, keen to disrupt, and, above all, unencumbered by tradition.
This is its superpower,