NPR

The chase is on: Regulators are slowly cracking down on vapes aimed at teens

The advent of vaping revived nicotine addiction among young people after a dramatic decline. The FDA seems poised to at last yank some products aimed at teens from the market. Will it work?
Nearly two years after the FDA issued a policy denouncing the marketing of fruit-flavored vape juice and other vape products to young people, the products are still widely available in stores. But experts hope that could be about to change.

Samuel Rose says he was raised by a devoted single mom who warned all her seven children to avoid drugs, alcohol and cigarettes. But when his high school friend urged him to try making vapor rings with a Juul e-cigarette five years ago, Rose figured there was no danger — vaping was billed as a healthier alternative to smoking.

"I never picked up a cigarette, but I picked up a vape just fine because I was like, 'OK, I can still get the buzz of nicotine but not get cancer from it — it's not dangerous,' " Rose says. Plus, he says, every living soul his age in Gaffney, S.C, seemed to think the same thing back then.

But soon, daily vaping made his lungs feel too small to power him down the football field. He worked 30 hours a week

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